The Pinnacle Creative
After some time, you find yourself acclimatized to the once unfamiliar conditions.
Any great brand has a following usually tens, if not hundreds of thousands, or even millions strong. Throwing out some names, and you will find users of that brand within a stone’s throw. How to get there? From taking the first step, to have that first follower, that first believer that subscribes to your brand, that buys into your idea, your vision, your dream. That you are doing something right, and from these followers garner more revenue to give them more of what they want, letting them know your updates in a mailing list, or draw them in via content on a social media page or feed.
Savour the thrill of reaching the first summit!
Ever had doubts that things done for the business were not working out well? It is a common question that surfaces in every entrepreneur’s mind. Ran an advertisement in the papers, not many callbacks. Landing pages sent out in various channels, but your mailing list is not growing substantially. The real question is how many people are converting to your brand. When people spot your brand on a social media platform, are they inclined to click on your banner? Enter their email address for a giveaway? Try a free trial? Get them to do what you want them to.
Welcome to the Pinnacle.
Usually, to best the competition, most businesses would use any methods available. It could be the usage of special deals or offers, freebies, contests or even hiring celebrities for endorsement. These are simply ways and methods to help you propagandize, or promote your brand. Behind it all is market research, taking sample sizes, doing surveys on the ground. So much hassle, but the rewards reaped are visible and significant. Choosing the right strategy might need a lot of effort and brainwork, or simply picking the right agency to do it for you.
The goal is in sight and that energises you tremendously.
As a consumer, have you ever had a company or a brand whose values you resonate with, or support their actions, maybe purchase new goods with every launch like a fan? Now imagine the inverse, where a customer, an employee and/or a follower who does the same thing to your brand. Fantastic idea, right? All they are doing is advocating your brand, all of which comes from a culmination of your branding, marketing, engagement efforts. Employing strategies like paid advertising can compliment these efforts, but the best brand advocates are organic.
The air is thin but you remain focused.
Businesses are always restricted by many factors: the economy, taxes, rent and bills, available manpower and skilled labour, design and branding. Of them all, only the last factor is truly within control of the business. Who are you? What do you deal with? Where are you operating? When do you operate? Why do you exist? How do people know you? Taking things into perspective, how do you expand your outreach and market share? From a small time business to a chain, from a chain to a statewide company, or nationally known business, how do you ascend your brand? Avoid being buried into obscurity by jargon, details and workload, delegate to the experts, us.
Besides the undertakers and funeral parlours, is there any successful brand you have ever encountered that lacks life and vitality? As a consumer, people would rather a cheery greeting anywhere than a disgruntled grunt, or vibrant colours as to drab outlooks. In short, people want to feel excited about your brand when they see it, hear it, encounter it, or even smell it. Visuals, engagement, sounds, texts all form up means to get people excited to patronising your brand, thereby increasing actions of conversions for you.
You continue your second ascend and a comfortable rhythm guides you along.