WHO
We believe that the Pinnacle
is an elusive goal
… and life is the journey towards this destination. Our agency is built with this philosophy where the end goal is the next higher summit. It is also our spirit of a never-ending pursuit towards creative excellence in ascending our clients towards their pinnacle of marketing success.
Our Core
KELVIN LEE
Creative Director and Founder. Talks the most and does the least. Easily the most difficult person in the company. Therefore the one that ensures quality work for the client.
Facebook
TOY WEN DA
Business Development Director. A total misfit in the team. Law-schooled and years of business experience out of the creative industry. Takes care of things that the rest simply have no interest to do.
LinkedIn
DR DONALD TAN
Brand Advisor. Eats, lives, breathes branding. Even used a branding format to derive his children's names. Lead consultant for the Spring Singapore/MIS SME Marketing toolkit and trained in Intellectual Property Management (IPM). His coveted honors include “Outstanding Achievement in Marketing” by the American Marketing Association, “Most Creative Award in Marketing”, “Asia Pacific Vice-President Award” and “Key Contributor Award” to name a few. Truly a brand by himself.
LinkedIn
ADA LEE
Associate Creative Director. Our Chuck Norris. Really the one that carries the team. Would have made a name for herself in design if she didn’t have so many other interests (Miss World Singapore finalist right here). Rumour has it that she doesn’t pitch to the client, the client pitches to her.
LinkedIn
JUDE CHEONG
Marketing Director. A coffee lover who lives for human interaction. A cup with him would make you give birth to your wildest marketing ideas! Sometimes introduces himself as the agency clown but in fact wears a crown.
LinkedIn
CHARLES CHAN
Lead Developer. Thinks he is the smartest guy in the team (maybe in the universe). Tries to prove it by dedicating his life to being a geek. Getting married to his websites this December.
LinkedIn
TEJA LIM
Chief Editor. Multilingual grammar Nazi. Subconsciously points out linguistic issues, even in public. Too anal for his own good. Best person to find if you need help with writing, editing, proofreading or eating.
LinkedIn
CHARMAINE CHUANG
Social Media Expert. Needs to see a shrink for design addiction. Spends her free time beautifying social media content and doing concept designs on Illustrator. Stalks and scrutinizes social media pages for fun. Will work for free if she didn’t like luxury bags so much.
Instagram
NICOLE CHIN
Social Media Strategist. Loves all things creative including herself. Secretly trolls people in her head and creates her personal collection of memes. Finds a kick in creating something out of nothing and refurbishing old and dirty (she calls it “vintage”) clothes. If your social media page is “vintage”, you’ll be her favourite client.
Instagram
SARAH LAM
The kindest in the team.
Before joining The Pinnacle Creative, she was at the Singapore Kindness Movement for 8 years and gave birth to Singa and the Kindness Cubbies. Her quirky yet down-to-earth ideas are especially well-received by clients from the Singapore ministries.
Instagram
TOY WEN DA
Business Development Director. A total misfit in the team. Law-schooled and years of business experience out of the creative industry. Takes care of things that the rest simply have no interest to do.
LinkedIn
KELVIN LEE
Creative Director and Founder. Talks the most and does the least. Easily the most difficult person in the company. Therefore the one that ensures quality work for the client.
Facebook
ADA LEE
Associate Creative Director. Our Chuck Norris. Really the one that carries the team. Would have made a name for herself in design if she didn’t have so many other interests (Miss World Singapore finalist right here). Rumour has it that she doesn’t pitch to the client, the client pitches to her.
LinkedIn


DR DONALD TAN
Brand Advisor. Eats, lives, breathes branding. Even used a branding format to derive his children's names. Lead consultant for the Spring Singapore/MIS SME Marketing toolkit and trained in Intellectual Property Management (IPM). His coveted honors include “Outstanding Achievement in Marketing” by the American Marketing Association, “Most Creative Award in Marketing”, “Asia Pacific Vice-President Award” and “Key Contributor Award” to name a few. Truly a brand by himself.
LinkedIn

JUDE CHEONG
Marketing Director. A coffee lover who lives for human interaction. A cup with him would make you give birth to your wildest marketing ideas! Sometimes introduces himself as the agency clown but in fact wears a crown.
LinkedIn
TEJA LIM
Chief Editor. Multilingual grammar Nazi. Subconsciously points out linguistic issues, even in public. Too anal for his own good. Best person to find if you need help with writing, editing, proofreading or eating.
LinkedIn



CHARMAINE CHUANG
Social Media Expert. Needs to see a shrink for design addiction. Spends her free time beautifying social media content and doing concept designs on Illustrator. Stalks and scrutinizes social media pages for fun. Will work for free if she didn’t like luxury bags so much.
Instagram


SARAH LAM
The kindest in the team.
Before joining The Pinnacle Creative, she was at the Singapore Kindness Movement for 8 years and gave birth to Singa and the Kindness Cubbies. Her quirky yet down-to-earth ideas are especially well-received by clients from the Singapore ministries.
Instagram
CHARLES CHAN
Lead Developer. Thinks he is the smartest guy in the team (maybe in the universe). Tries to prove it by dedicating his life to being a geek. Getting married to his websites this December.
LinkedIn
NICOLE CHIN
Social Media Strategist. Loves all things creative including herself. Secretly trolls people in her head and creates her personal collection of memes. Finds a kick in creating something out of nothing and refurbishing old and dirty (she calls it “vintage”) clothes. If your social media page is “vintage”, you’ll be her favourite client.
Instagram