The Pinnacle Creative

WHO

We believe that the Pinnacle

is an elusive goal

… and life is the journey towards this destination. Our agency is built with this philosophy where the end goal is the next higher summit. It is also our spirit of a never-ending pursuit towards creative excellence in ascending our clients towards their pinnacle of marketing success.

Our Core

KELVIN LEE

Creative Director and Founder. Talks the most and does the least. Easily the most difficult person in the company. Therefore the one that ensures quality work for the client.
Facebook

TOY WEN DA

Business Development Director. A total misfit in the team. Law-schooled and years of business experience out of the creative industry. Takes care of things that the rest simply have no interest to do.
LinkedIn

DR DONALD TAN

Brand Advisor. Eats, lives, breathes branding. Even used a branding format to derive his children's names. Lead consultant for the Spring Singapore/MIS SME Marketing toolkit and trained in Intellectual Property Management (IPM). His coveted honors include “Outstanding Achievement in Marketing” by the American Marketing Association, “Most Creative Award in Marketing”, “Asia Pacific Vice-President Award” and “Key Contributor Award” to name a few. Truly a brand by himself.
LinkedIn

ADA LEE

Associate Creative Director. Our Chuck Norris. Really the one that carries the team. Would have made a name for herself in design if she didn’t have so many other interests (Miss World Singapore finalist right here). Rumour has it that she doesn’t pitch to the client, the client pitches to her.
LinkedIn

JUDE CHEONG

Marketing Director. A coffee lover who lives for human interaction. A cup with him would make you give birth to your wildest marketing ideas! Sometimes introduces himself as the agency clown but in fact wears a crown.
LinkedIn

CHARLES CHAN

Lead Developer. Thinks he is the smartest guy in the team (maybe in the universe). Tries to prove it by dedicating his life to being a geek. Getting married to his websites this December.
LinkedIn

TAN FU WEE

Head of Media Production. Either speaking another language or on a different frequency from the rest. Still on the team because, well, he brings the goods. Winner of various awards from CrowBar, San Mauro Film Festival, Thailand International Film Festival, Asia Youth International Film Festivals and Mexico Film Festivals, the list goes on. If even Temasek Holdings and Board Of Tourism Thailand like him, then we have to keep him.
LinkedIn

CHARMAINE CHUANG

Social Media Expert. Needs to see a shrink for design addiction. Spends her free time beautifying social media content and doing concept designs on Illustrator. Stalks and scrutinizes social media pages for fun. Will work for free if she didn’t like luxury bags so much.
Instagram

NICOLE CHIN

Social Media Strategist. Loves all things creative including herself. Secretly trolls people in her head and creates her personal collection of memes. Finds a kick in creating something out of nothing and refurbishing old and dirty (she calls it “vintage”) clothes. If your social media page is “vintage”, you’ll be her favourite client.
Instagram

TEJA LIM

Chief Editor. Multilingual grammar Nazi. Subconsciously points out linguistic issues, even in public. Too anal for his own good. Best person to find if you need help with writing, editing, proofreading or eating.
LinkedIn

TOY WEN DA

Business Development Director. A total misfit in the team. Law-schooled and years of business experience out of the creative industry. Takes care of things that the rest simply have no interest to do.
LinkedIn

KELVIN LEE

Creative Director and Founder. Talks the most and does the least. Easily the most difficult person in the company. Therefore the one that ensures quality work for the client.
Facebook

ADA LEE

Associate Creative Director. Our Chuck Norris. Really the one that carries the team. Would have made a name for herself in design if she didn’t have so many other interests (Miss World Singapore finalist right here). Rumour has it that she doesn’t pitch to the client, the client pitches to her.
LinkedIn
PPT team colours-07
PPT team colours-04

DR DONALD TAN

Brand Advisor. Eats, lives, breathes branding. Even used a branding format to derive his children's names. Lead consultant for the Spring Singapore/MIS SME Marketing toolkit and trained in Intellectual Property Management (IPM). His coveted honors include “Outstanding Achievement in Marketing” by the American Marketing Association, “Most Creative Award in Marketing”, “Asia Pacific Vice-President Award” and “Key Contributor Award” to name a few. Truly a brand by himself.
LinkedIn
PPT team colours-08

JUDE CHEONG

Marketing Director. A coffee lover who lives for human interaction. A cup with him would make you give birth to your wildest marketing ideas! Sometimes introduces himself as the agency clown but in fact wears a crown.
LinkedIn

TAN FU WEE

Head of Media Production. Either speaking another language or on a different frequency from the rest. Still on the team because, well, he brings the goods. Winner of various awards from CrowBar, San Mauro Film Festival, Thailand International Film Festival, Asia Youth International Film Festivals and Mexico Film Festivals, the list goes on. If even Temasek Holdings and Board Of Tourism Thailand like him, then we have to keep him.
LinkedIn
PPT team colours-05
PPT team colours-01
PPT team colours-02

CHARLES CHAN

Lead Developer. Thinks he is the smartest guy in the team (maybe in the universe). Tries to prove it by dedicating his life to being a geek. Getting married to his websites this December.
LinkedIn
PPT team colours-03-

TEJA LIM

Chief Editor. Multilingual grammar Nazi. Subconsciously points out linguistic issues, even in public. Too anal for his own good. Best person to find if you need help with writing, editing, proofreading or eating.
LinkedIn

CHARMAINE CHUANG

Social Media Expert. Needs to see a shrink for design addiction. Spends her free time beautifying social media content and doing concept designs on Illustrator. Stalks and scrutinizes social media pages for fun. Will work for free if she didn’t like luxury bags so much.
Instagram

NICOLE CHIN

Social Media Strategist. Loves all things creative including herself. Secretly trolls people in her head and creates her personal collection of memes. Finds a kick in creating something out of nothing and refurbishing old and dirty (she calls it “vintage”) clothes. If your social media page is “vintage”, you’ll be her favourite client.
Instagram